So, you’re sitting at your desk, sipping sweet tea, and you think, "What happens when I Google my own business?" Well, grab your phone and try it right now. Seriously, I’ll wait! You might be surprised at the results.
Why Google Your Business?
First off, Googling your business is like peeking into the mirror before you head out for a night on the town in downtown Charleston. You want to see how you look and what others might see. Here’s why it’s crucial:
- Reputation Management: You want to know what customers are saying about you. Reviews can make or break your business.
- SEO Awareness: Understanding how your site ranks can guide your marketing strategies.
- Competitor Insight: Knowing who your competitors are and how they present themselves is invaluable.
What to Look For
Okay, I hope you’ve Googled your business by now. If you haven’t, go ahead and do it—it’s like a treasure hunt! Here are some things to pay attention to:
Your Business Name
Is it spelled correctly? Sometimes, autocorrect can turn “Ledger & Lane Bookkeeping” into “Ledger & Lame Bookkeeping.” Not exactly what you want your potential clients to find!
Reviews and Ratings
Check your Google My Business profile. How many stars are you shining? Pay attention to:
- Overall rating
- Recent reviews (good and bad)
- Response rate to reviews
Remember, if a client took the time to leave feedback, it’s worth your time to respond—whether it’s a glowing review or a critique. It shows you care.
Website and Contact Information
When you click on your business link, is your website looking sharp? Does the contact information match what you have on your business cards? Nothing says “amateur hour” like a phone number that leads nowhere. Make sure to double-check that.
What If You Don’t Like What You See?
Don’t panic! Everyone has room for improvement. Here’s how to tackle it:
- Respond to Reviews: Thank happy customers and address any issues raised in negative reviews.
- Improve Your SEO: Invest time in optimizing your website. Consider hiring a pro if it feels overwhelming.
- Create Great Content: Share your expertise in bookkeeping through blog posts or videos. Show Charleston you’re the best in the biz!
Final Thoughts
Googling your own business is not just a fun exercise; it’s a necessary step in today’s digital world. In a city like Charleston, where businesses pop up like spring flowers, staying on top of your online presence can help you stand out. So, make it a habit to check in on your search results regularly.
If you need help managing your bookkeeping while you focus on improving your online image, give us a call at (855) 532-7550. At Ledger & Lane Bookkeeping, we’re here to help you keep your business thriving!