48 questions and your own books.
One meeting. No marketer you've ever spoken to has asked you any of it.
Every owner runs his company on a set of beliefs — which product line makes money, who the best salesman is, which lead source is worth funding. Most of those beliefs were true once. Some were never true. And nobody in your building has any reason to correct them.
The gap between what you believe and what your books actually say is the most expensive thing you own.
The Observation finds it. Before we prescribe a single thing — before anyone talks to you about marketing, software, or leads — we diagnose. A doctor doesn't write a prescription before he examines the patient. Neither do we.
What happens in the Observation
The 31 questions — belief, on the record
You and your bench — owner, GM, marketing, production — in one meeting. What you believe your best line is. Your worst. Your best closer. The lead source you swear by. We write it all down and don't argue with a word of it.
The 17 questions — your voice
How you actually talk about your work, your customers, your standards. So anything ever written or said on your behalf sounds like you — not like a robot.
Your books — job by job
We read your year of jobs and score every one on what it actually returned per crew-day. Then we line up what you believe against what actually happened. Where they match, you know your business cold. Where they don't — that gap is worth more than any ad campaign you'll ever run.
You get the written report: belief next to reality, sorted by the size of the miss. We call it the watch with the back off.
The terms
$1,500
- Credited in full toward your first engagement if we work together afterward.
- Never waived. Free diagnoses are worth what they cost.
- Remote-first. One meeting, your whole bench, your books. On-site available at cost.
- No prescriptions on day one. If we can't prove it with your own numbers, we don't say it.
- If the report doesn't show you something you didn't know, you paid for the truth about your own business — most owners have never bought that at any price.
Who's asking the questions
The questions are simple. Reading the answers isn't. The man reading yours spent 40 years in home improvement — built a company that ran five straight years on the Qualified Remodeler Top 500, made the Inc. 500 twice, was named SBAC Small Business of the Year, and sat over 10,000 kitchen tables learning what the numbers don't volunteer. An agency running this script would collect figures it doesn't know how to judge.
Joe Amaral
Runs your meeting
Sales leader, trained in the system by Kip. The man on your phone and in your building.
Kip Lee
Reads your books
40 years in home improvement. Built the system because he lived the struggle.
Request your Observation
Got it. We'll call you within one business day.
One meeting, your whole bench, your books. Bring your numbers — leave your feelings at home.
Rather just talk? Call (855) 532-7550