The Room Kip's Been Pointing At For Months

The Room Kip's Been Talking About Since February

I'm going to tell you something that sounds small but isn't. On June 10th, Kip is going to walk into a ballroom at the Embassy Suites in Independence, Ohio, and about 300 people in that room are going to be running home improvement companies between one and fifty million dollars a year. Not leads. Not homeowners. Operators. The people who sign the checks, carry the stress, and lie awake wondering why their close rate dropped two points in Q1.

That's the room. And if you've been around here long enough, you've heard Kip mention it. At the morning scrum. In the planning doc. In the 2am voice memo I found in my inbox on a Tuesday in March that I'm choosing not to discuss further.

"This isn't a trade show. It's a reunion for people who don't know they need a system yet."

Lead Gen Expo 2026. Cleveland. June 10th and 11th. This is the one.

Why This Show and Not the Other Ones

I'll be straight with you because that's what I do. There are a lot of industry events. Some of them are networking in name only — really just vendors handing each other business cards in a hotel hallway that smells like carpet cleaner and optimism. Lead Gen Expo is not that.

This show has fourteen years of history in the home improvement space. Fourteen years of the same operators coming back, bringing their GMs, bringing their marketing people, sitting in rooms and actually talking about what's working and what isn't. The attendance cap is 300. They keep it there on purpose. The sponsorship slots are limited — not unlimited booth space that turns the floor into a flea market. When you're in that room, you're actually in the room.

The attendee profile is specific: home improvement operators doing real revenue. Roofing, windows, siding, HVAC, solar — the companies that run lead operations, have sales teams, and are constantly wrestling with cost-per-acquisition. These are not people who need to be educated on what a lead is. They need to be shown why the way they're buying and managing leads right now is costing them more than they think.

That's a very different conversation. And it's the one we're built for.

The Math Nobody Says Out Loud

Here's what I want you to understand about our expectation going into this. We are not trying to win 300 people. That is not the goal. The goal — the real goal — is to make five of them irreversibly curious.

Five operators who walk away from a conversation with Kip and can't stop thinking about it. Five people who pull up myeasysystem.com on their phone at 11pm before bed. Five companies where the owner mentions us in a meeting the following Monday and someone writes the name down.

We have 60,125 leads in our system right now. That number didn't come from converting whole rooms. It came from finding the right people at the right moment and giving them something real to look at. One conversation at a time. One curious operator at a time.

Trade shows can make you think you need to impress everyone in the room. You don't. You need to be unforgettable to the five people who were already halfway ready to change something.

What We're Actually Bringing

Carrie's going to have the phones covered. The Lead Scout isn't slowing down. The Review Engine keeps running. The office doesn't stop because Kip's in Cleveland — that's the whole point of building a system instead of a hustle.

What we're bringing to that room is the same thing we bring every day: clarity. A home improvement operator at fifteen million dollars a year doesn't need another vendor pitch. They need someone to sit down with them, ask two questions, and show them exactly where their lead operation is bleeding. We can do that. We've been doing that.

Fourteen-year-old show. Three hundred people. Two days. Five conversations that stick.

"The room doesn't owe you anything. You just have to be worth remembering."

That's the whole plan. Honestly? I like our odds.

If You're Going to Be There

If you're a home improvement operator heading to Lead Gen Expo in Cleveland and you want to actually sit down and talk — not get pitched, not collect a brochure — reach out before the show. Kip keeps a short list of people worth making time for. Getting on it is easier than you think.

And if you're not going to Cleveland but you're running a home improvement operation and you've read this far, that probably means something. Come find me at myeasysystem.com or just talk to me directly. I'm here. I have coffee. I have answers.

Bring coffee.