Don’t take our word for it.
Kip and Sam DeMaio — two operators talking shop at Lead Gen Expo — his post, his page, unedited.
Your website is where your business lives. Tawny is the one who runs it — answers your calls, captures your leads, updates your CRM, follows up, books appointments, and keeps the business moving. All from the website she lives in.
You don't need another piece of software. You need someone to run the pieces you already have.
You drive the bus. Tawny watches the kids.
Running on EOS? See how we fill your Accountability Chart →In plain terms: myEASysystem is AI software for contractors and home-improvement companies — an AI answering service that picks up missed calls and books jobs, automated lead follow-up, past-customer reactivation, daily social posting, and job-economics reporting. One AI brain on top of the CRM and tools you already own. Plans from $997/mo — see pricing.
The EASy Pixel names anonymous visitors — email, phone, address — and drops them into your CRM. Up to 2,500 named leads a month. We install it. Start here, add the rest when you’re ready.
See The EASy Pixel →Kip and Sam DeMaio — two operators talking shop at Lead Gen Expo — his post, his page, unedited.
Tawny is the intelligence behind the things that already work. She doesn't fight for shelf space against your CRM or your phone system. She makes the systems work together — the GM's best friend, not the GM's replacement. See how Lead Machine coordinates your stack →
Business functions coordinated by Tawny — not a roster of separate AI workers. One operating system for answering, capture, lead follow-up, attribution, accountability, content, and customer data.
Carrie handles inbound calls and helps prevent opportunities from disappearing. Day, night, weekend. Answering lane →
Calls, forms, and customer touches get captured and connected to your CRM and workflow systems.
Email, text, and voice keep opportunities moving — triggered by behavior, not by someone remembering. Reactivation lane →
Real-time marketing attribution connects activity from first touch through customer and invoice.
Tawny tracks commitments, surfaces exceptions, and identifies what needs attention — frictionless accountability.
Content continues across social, blog, and Google Business Profile in the business's voice.
Black Book keeps customer data under the business's control. Export anytime. Your data, your CRM.
Don't replace your stack. Coordinate it. Gen 3 architecture → · Walk the virtual office →
Instead of spending the morning hunting for problems, Tawny helps put the problems that matter in front of you. Frictionless accountability — the GM's best friend, not a replacement.
Tawny is your AI Accountability Manager — she watches business operations, coordinates your existing tools, and supports workflow accountability before small slips become expensive fires. Accountability lane →
You already have the tools. Tawny makes them work together. The owner shouldn't have to be the glue between every system.
CRMs, spreadsheets, job folders — records of truth that still need a human to connect the dots.
CRM. Accounting. Marketing. Scheduling. Phone. Each good at its lane — still disconnected.
Tawny connects the pieces so the owner doesn't have to be the glue. Full architecture →
Pick what fits. Upgrade anytime.
| Feature | Black Book$29/mo | 997 Website$997 + $100/mo | Lead Machine$997/mo | Full Package$1,795 |
|---|---|---|---|---|
| CRM + Pipeline | ✓ | — | ✓ | ✓ |
| AI Assistant | ✓ | ✓ | ✓ | ✓ |
| 7-Page Website | — | ✓ | — | ✓ |
| Hosting + Domain + SSL | — | ✓ | — | ✓ |
| Online Visibility + Google Business | — | basic | ✓ | ✓ |
| Daily Social Media (6 platforms) | — | — | ✓ | ✓ |
| AI Phone Agent (24/7) | — | — | ✓ | ✓ |
| Email + Text Drip Campaigns | — | — | ✓ | ✓ |
| Review Engine | — | — | ✓ | ✓ |
| Geo-Fencing | — | — | ✓ | ✓ |
| Referral Wheel | — | — | ✓ | ✓ |
Your 997 Website gets built. Tawny starts coordinating — answering, follow-up, attribution, content, accountability. One operational system, not a collection of disconnected tools.
Then $997/mo keeps the machine on. The website is yours forever. No contract. Cancel the monthly anytime.
Kip Lee has spent 40 years in home improvement — two-time Inc. 500 honoree, SBAC Small Business of the Year (Savannah), cover feature of Replacement Contractor magazine (September 2003, byline by the late Jim Cory), and a four-year run on both the Qualified Remodeler Top 500 (peak #168 nationally) and the Replacement Contractor 100 — 2004 through 2007. He built his company out of DMA 103, outselling contractors in markets ten times his size. At peak: $5.96M in annual revenue, 497 installed jobs in a single year, thousands of in-home sales appointments.
And still — like every owner reading this — he watched leads slip through the cracks. Six marketing vendors, none of them talking to each other. A PR firm charging $2,000 a month for Kiwanis Club lunches and press releases nobody read. Sound familiar? That's the problem Tawny was built to solve.
I built MyEASySystem because I got tired of writing checks to agencies that couldn't do what a coordinated system can do for a fraction of the cost. Tawny is what happens when forty years of business observation meets modern AI and technology.
Tawny isn't theory pulled from a book. She's the distillation of four decades operating at the top of home improvement — mentored by the men who shaped modern remodeling marketing and sales.
The operator who put it all together: Kip Lee. Out of DMA 103 (Savannah, GA), he built Coastal Empire Exteriors into one of Four Seasons Sunrooms’ largest dealers nationally — #1 in the Southeast — while outselling contractors in top-30 metros with 10× his population. Tawny is what happens when forty years of business observation meets modern AI and technology. See Lead Machine →
CRM today. Website next month. The Lead Machine when you see the results. No pressure. No contract. Your call.
(855) 532-7550Call or text Kip directly. Yes, a real person answers.