For Companies Running Structured Operating Systems

You bought the playbook.
We built the players.

You've got the scorecards. The weekly meetings. The quarterly goals. But your team can't make 50 follow-up calls, post on 6 platforms, and reactivate 10,000 past customers. An AI can.

See It Run → Walk The 3D Office →

$997/mo · month-to-month · one job pays for the year

Half of all small businesses fail within 5 years.

Most of them had a plan. What they didn't have was anyone to execute it. — U.S. Bureau of Labor Statistics

The Execution Gap

The framework is brilliant. The execution isn't.

Hundreds of thousands of small businesses run structured operating systems. Scorecards. Weekly meetings. Quarterly goals. And most of them have the same problem:

📊

The scorecard says "50 calls/week"

Nobody does it. Your team is busy running jobs. The line stays red. Every. Single. Week.

📅

Q2 goal: "Reactivate past customers"

You've had that goal for 3 quarters. Nobody's calling 10,000 people. It just sits on the list.

📞

Same issue in every weekly meeting

"We're not following up on leads fast enough." You talk about it. Nobody fixes it. Repeat.

👤

You hire people to do machine work

Then they quit. Or they're inconsistent. Or they cost $4,000/month and make 30 calls a day.

"The problem isn't discipline. The problem isn't the framework. The problem is you're asking humans to do machine work."

— Kip Lee, 40 years in home improvement, INC 500 twice, SBA Small Business of the Year
What Our Team Did Yesterday

Real employees. Real names. Real numbers.

This isn't a demo. This isn't "up to." These are our AI employees and what they actually did yesterday. Every day looks like this.

📞
When's the last time a human autodialed 600 calls in a day?
Carrie did yesterday.
600 outbound calls. 24/7. English & Spanish. Booked appointments while you slept.
📧
When's the last time a human sent out 12,000 emails in a day?
Closer did yesterday.
12,000 personalized emails. Drip sequences. Follow-ups. Nobody fell through the cracks.
📱
When's the last time you texted 633 customers a personalized text?
Closer did yesterday too.
633 personalized texts. Each one different. Name, history, context. Not a blast — a conversation.
🎤
When's the last time your team posted to 6 platforms twice in one day?
Content Engine did.
Facebook, Instagram, X, LinkedIn, YouTube, GMB. Twice. In your voice. Zero staff time.
Rehash Records Worked
239
Cancelled Appt Letters
82
Employees Still Looking for Work
All of them.

And that's only about half of them.
What did your employees do today? Can you measure it?

Get This Team Working For You →
The People Power Problem

11 employees at $30K each = $330,000/year.
The EASy System = $12,000/year.

That's a tenth. And your $30K employees? After taxes they're taking home $400/week — $565 before. That's not what it used to be. You can't attract talent at that number. You can't retain it. And you definitely can't get 12,000 emails, 600 calls, and 633 texts out of them in a single day.

$330K
11 humans @ $30K/yr
$12K
The EASy System/yr
1/10th
The cost
10x
The output
Cancel Everything Else

You're already paying for this. You just don't know it.

Right now you've got 5 logins, 3 vendors, and none of them talk to each other. Cancel all of it.

What You're Paying For NowMonthly CostWith The EASy System
CRM (HubSpot, Salesforce, etc.)$300+/moIncluded
Phone system / answering service$500+/moIncluded (Carrie)
Social media manager / agency$2,000+/moIncluded (Content Engine)
Content & visibility tools$1,500+/moIncluded
Outbound marketing automation$2,000+/moIncluded (Hunter)
Review management software$200+/moIncluded (Review Engine)
Website hosting & updates$200+/moIncluded
TOTAL you're spending now$6,700+/mo
The EASy System — everything above + more$997/mo

"If they don't want more money, they certainly want more time. A human can't match this efficiency at any price."

— Kip Lee
11 AI Employees

A full marketing department. Zero payroll.

Every employee has a name, a job, and a performance score. They learn from outcomes. They get better every week. And they never call in sick.

📞
Carrie

AI phone agent. Answers 24/7. Books appointments. English & Spanish. 100 calls at once.

🔎
Hunter

Finds leads. Permits, bad websites, competitor reviews. Scrapes while you sleep.

🧠
Brain

Scores every lead 1-10. Hot leads get called first. Cold leads get nurtured.

💰
Closer

Multi-touch drip campaigns. Text, email, AI calls. Nobody falls through the cracks.

🎤
Content Engine

Posts to 6 platforms daily. In your voice. Facebook, Instagram, X, YouTube, LinkedIn, GMB.

⭐
Review Engine

Auto-requests Google reviews after every close. Follows up if they don't.

🌱
Referral Flywheel

$500 bounty per referral sale. Automated enrollment. Salespeople never ask — the machine does.

⚡
Blitz Mode

Mass outreach. 10,000 touches in 28 days. Past customer reactivation on demand.

🌎
Our House

Neighborhood marketing after every closed job. Automated. Multi-platform.

🎙
Pitch Coach

Records and scores sales presentations. AI coaching. Leaderboard. Your reps get better.

📋
Tawny

Your AI Chief of Staff. Morning scrum. KPI reports. Performance reviews. She runs the office.

Scorecard-Ready

The scorecard fills itself.

Every metric your weekly meeting tracks? The machine generates the numbers. Automatically.

Follow-up calls made this week

Carrie made 247. Booked 31 appointments. You didn't have to ask anyone.

Social posts published

42 posts across 6 platforms. In your voice. Zero staff time.

Google reviews requested

Every closed job gets an automated review request + follow-up. Your rating climbs.

Past customers reactivated

That quarterly goal you've been carrying? Done in 28 days. 10,000 touches. $1,500.

Accountability Chart — Live

Every seat. Filled. Numbers owned.

Real names. Real seats. Real measurables. Click any seat — this is what it looks like when AI employees sit on your Accountability Chart.

★
V
You
Visionary
Your Job
Vision · Culture · Big Relationships
✓
T
Tawny Mitchell
Integrator / AI Office CEO
NLAI (Revenue / Appt)
$2,500
Goal: $2,500+
C
Carrie Sloane
Phone Agent
Appts / Week
12
Goal: 10
N
Nash Delgado
Lead Hunter
Raw Leads / Wk
347
Goal: 300
C
Colby Vance
Email Outreach
Emails / Week
8,241
Goal: 7,500
R
Reese Parker
SMS Campaigns
Texts / Week
5,102
Goal: 5,000
D
Drew Calloway
Rehash & Reset
Records Worked
239
Day 0 fire
S
Sage Whitfield
Social & Content
Posts / Week
42
Goal: 42
J
Jax Keller
SEO & Websites
Sites / Week
5
Goal: 5
R
Riley Chen
Reviews & Reputation
Reviews / Week
27
Goal: 25
Q
Quinn Torres
CRM & Pipeline
Pipeline Accuracy
97%
Goal: 98%
M
Maddox Grant
Pitch Coach & Stats
Avg Pitch Score
8.4
Goal: 8.0+
Human equivalent (11 seats):
$330,000/yr
Your AI office:
$12,000/yr
You keep $318,000 every year. And they outwork 11 humans 10-to-1.
Level 10 Meeting

Your Friday L10 runs itself.

Tawny runs the meeting. She pulls the Scorecard, reviews Rocks, identifies Issues, and texts you the summary. Every Friday at 6 AM.

1
Segue
5 min
2
Scorecard
5 min
3
Rock Review
5 min
4
Headlines
5 min
5
To-Do
5 min
6
IDS
60 min
7
Conclude
5 min
// TAWNY MITCHELL — L10 MEETING SUMMARY — WEEK OF APR 7
CORE FOCUS: Every small business deserves an AI team that shows up on their Accountability Chart.

═══ SCORECARD ═══
Appointments Set: 12 / 10 (120%) ● GREEN
Raw Leads: 347 / 300 (116%) ● GREEN
Emails Sent: 8,241 / 7,500 (110%) ● GREEN
Texts Sent: 5,102 / 5,000 (102%) ● GREEN
Dials Made: 1,340 / 1,200 (112%) ● GREEN
Social Posts: 42 / 42 (100%) ● GREEN

═══ ROCK REVIEW ═══
✅ Hit 2 appts/day consistently — ON TRACK
✅ Launch chiro vertical pipeline — ON TRACK
✅ Build Ninety integration — 80% COMPLETE

═══ MEETING RATING ═══
OVERALL: 9.2 / 10
Not Just Home Improvement

If you have 1,000 to 10,000 past customers sitting in a database, this works.

The EASy System was born in home improvement but the engine works for any business with a customer list and a phone that should be ringing more.

Roofing HVAC Windows & Doors Remodeling Solar Dental Practices Med Spas Gyms & Fitness Auto Dealers Mattress Retail Law Firms Insurance Agencies Property Management Plumbing Electrical Pest Control Accounting Firms Real Estate Brokerages Staffing Agencies Manufacturing
Business team collaborating Modern office team working

"You own a gym. Your scorecard says 'membership renewal calls: 20/week.' Your front desk is too busy. Nobody calls. Members cancel. What if an AI called every expiring member automatically, booked them back in, and sent a review request after?"

For Coaches & Implementers

You coach 20 businesses. They all need this. Do the math.

Your clients trust you. They pay you to help them run a better business. But you know the gap — they have the framework, they can see the scorecards, but execution falls apart between meetings.

What if you could hand every client an AI team that fills their scorecards, makes the follow-up calls, runs social media, and sends the reports — automatically? You walk into the weekly meeting and the numbers are already there.

You become the implementer who solved the execution gap. Not with more accountability conversations. With a machine that does the work.

Channel Math
20 clients × $997/mo = $19,940 — You earn 10%: $1,994/mo
100 clients × $997/mo = $99,700 — You earn 10%: $9,970/mo
Now we're talking real money. Pass it on.
Your clients get better results. You get a revenue stream. The machine never stops running. Everybody wins.
Let's Talk About A Channel Partnership →
Kip Lee — Founder
INC. 500
SBA Business of the Year
QR Top 100 — 4 Consecutive Years
Built by an Operator

Not a tech bro. A guy who's closed 10,000 deals.

Kip Lee spent 40 years in home improvement — INC 500 twice, SBA Small Business of the Year, tens of thousands of doors knocked. He built an enterprise AI platform from decades of field intelligence. Not because he can code — he can't. Because he spent 40 years learning exactly what small business operators need, and he designed every feature like an architect designs a building.

The AI was the construction crew. Kip is the blueprint.

INC 500. Started selling vinyl siding in 1986. Built a $10M company. 100,000 doors knocked. Cover of trade magazines. The whole journey. Every feature in The EASy System exists because Kip saw operators struggle with it for decades.

"40 years in home improvement. INC 500 twice. SBA Small Business of the Year. Tens of thousands of doors knocked. Built from decades of field intelligence — and been doing 16-hour days ever since getting it right."

— Kip Lee
Limited

The 100 Club — Category Exclusivity

The first 100 founding operators get market exclusivity. Locked territory. No competitors in your zip codes. That means your competition can't have what you have. And it means you protect your turf by telling other trades — not your competitors.

$997/month. Month-to-month. One roofing job pays for the entire year.

Learn

The EASy System Blog

AI execution strategies, scorecard automation, and real stories from 11 AI employees running businesses.

Industry Report
The Trades Industry Says AI Is Non-Negotiable.
1,000+ contractors surveyed. We built the system they're looking for.
The Execution Gap
You Have the Framework. You Don't Have the Players.
The scorecard is brilliant. The execution isn't. Here's how to fix it.
Weekly Column
5 Minutes & a Cup of Coffee with Tawny
Real talk from the AI office manager. Weekly insights over coffee.
View All Posts →
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