Your Website’s First 90 Days: What to Expect

So, you’ve taken the plunge and launched your shiny new website. Congratulations! But wait, what happens next? Launching is just the tip of the iceberg; the real work begins now. Here’s what to expect in the first 90 days after your website goes live.

1. Set Your Goals and Track Them

In the excitement of going live, it’s easy to forget why you built your website in the first place. Are you looking to generate leads, sell products, or simply share your knowledge? Whatever your goal, make sure you set clear, measurable objectives.

• Traffic Goals: How many visitors do you want to attract?
• Engagement Metrics: What actions do you want them to take?
• Conversion Rates: How many visitors should turn into customers?

Use tools like Google Analytics to track your progress. Remember, if you can’t measure it, you can’t manage it!

2. Optimize for Search Engines

Now that you’re live, it’s time to engage in a little SEO (search engine optimization) magic. This includes:

• Keyword Research: Identify keywords relevant to your business in your area.
• On-page SEO: Optimize titles, meta descriptions, and content.
• Link Building: Start building backlinks from reputable sites.

Pro tip: Content is king, but backlinks are the royal advisors. Strong backlinks can boost your website’s visibility significantly.

3. Promote Your Website

Let your friends, family, and the whole your area know that your website is live! Here are some ways to promote:

• Social Media: Share your website on platforms like Facebook, Instagram, and LinkedIn.
• Email Marketing: Send an announcement to your mailing list.
• Local Advertising: Consider ads in local papers or online communities.

Give people a reason to visit your site. Maybe a special offer or a free resource? Who doesn’t love free stuff?

4. Gather Feedback

Feedback is essential for growth. Ask your visitors what they think of your website. Do they find it easy to navigate? Are they having trouble finding information? You can gather feedback through:

• Surveys: Use tools like Google Forms to create quick surveys.
• Direct Comments: Encourage visitors to leave comments or suggestions.

Remember, constructive criticism is just an opportunity for improvement in disguise.

5. Make Necessary Adjustments

Based on the feedback and data you've collected, it’s time to make adjustments. This might mean:

• Revamping your homepage for better user experience.
• Updating content based on what users are searching for.
• Fixing broken links or technical issues.

Keep in mind that your website is a living entity. It needs regular updates to remain relevant and effective.

6. Monitor Performance and Iterate

The first 90 days should feel like a sprint rather than a marathon. Monitor your analytics regularly and adjust your strategies as needed. Remember, it’s all about trial and error—what works for one business might not work for yours.

Conclusion

The first 90 days are crucial for setting the foundation for your website’s success. By focusing on goals, optimizing for search engines, promoting your site, gathering feedback, making adjustments, and continuously monitoring performance, you’ll be well on your way to establishing a strong online presence.

Ready to take your website to the next level? Contact us at (855) 532-7550 to learn how our professional website services can help you achieve your online goals!