What Should a Home Improvement Company Website Include?

Home improvement buyers are scared. They've been burned before. Your website's job is to answer the questions they're afraid to ask on the phone — before they call your competitor.

Pages that matter

• Services — what you do and don't do (say "no roofs" if you don't do roofs)
• Reviews / proof — real jobs, real cities, real names where you can
• FAQ — financing, timeline, warranty, service area
• About the owner — face, years in business, local roots

What kills trust

Stock photos of models in hard hats. No phone number. "Contact us for pricing" with no personality. A site that looks like it was built in 2012.

The fix

We build contractor-ready sites in 5 business days for $997. You pick the style. We load your photos. You own it.

See live styles →