Your Website's First 90 Days: The Journey After Launch

So, you’ve just launched your brand-new website with us at 997Website.com. Congratulations! But what happens now? The first 90 days after going live are crucial, and we’re here to guide you through them. Whether your site is a digital storefront or a portfolio, there are several steps to take to ensure it’s headed in the right direction.

1. Monitoring Performance

Once your site is live, it’s time to roll up your sleeves and dive into the data. You’ll want to keep an eye on various metrics to understand how your website is performing.

• Traffic: Use tools like Google Analytics to see how many visitors are coming to your site. Are they sticking around or bouncing off? This will give you insight into user engagement.
• Load Speed: A slow-loading website can frustrate visitors faster than a late pizza delivery. Tools like GTmetrix or Google PageSpeed Insights can help you identify any speed issues.
• Conversion Rates: Are visitors taking the desired actions, like filling out a form or making a purchase? If not, it might be time to revisit your call-to-action buttons.

2. Search Engine Optimization (SEO) Efforts

Think of your website like a garden. It needs nurturing to grow! In the first 90 days, you’ll want to focus on SEO to ensure your site is discoverable.

• Keyword Research: Identify the keywords that your target customers are using. Tools like SEMrush and Ahrefs can be beneficial here.
• On-Page SEO: Optimize your content by including these keywords in titles, headers, and meta descriptions. Don’t go overboard, though—keyword stuffing is a big no-no!
• Backlink Building: Start reaching out for backlinks. A solid backlink strategy can help improve your site’s authority and search ranking.

3. Promoting Your Website

Your website won’t promote itself (unfortunately). You’ll need to put some effort into getting the word out. Here are some methods:

1. Social Media: Share your website on all your social media platforms. Tailor your posts to the audience you want to reach.
2. Email Marketing: If you have an existing list, send an announcement about your new site. Encourage them to visit and share their feedback.
3. Networking: Attend local events in your area to spread the word. Sometimes a handshake and a smile can do more than a thousand social media posts!

4. Content Updates and Blogging

Your website is not a “set it and forget it” project. Regular updates are necessary, especially if you want to keep your audience engaged.

• Create Valuable Content: Consider starting a blog. Providing valuable content can help you connect with your audience and improve SEO.
• Regular Updates: Update your content regularly to keep it fresh. If you have service changes or new products, be sure to update your website!

5. Gather Feedback and Make Improvements

Lastly, it’s essential to gather feedback during these first 90 days. Ask your customers what they think about your site. Are there any hiccups they experienced? Use this feedback to make necessary adjustments.

And don’t forget to celebrate your wins! Whether it’s hitting a traffic milestone or receiving positive reviews, acknowledging these achievements can keep you motivated.

In conclusion, the first 90 days after your website goes live are critical for setting the stage for long-term success. By monitoring performance, focusing on SEO, promoting your site, updating content, and gathering feedback, you can ensure your website thrives.

If you have questions or need support at any stage, don’t hesitate to reach out to us at 997Website.com. We’re just a call away at (855) 532-7550.